Small group webinars

Small group webinars allow you to present in-depth for up to 45 minutes to a group of between 10 and 20 school leaders who already know a little bit about your product and are keen to find out more. They allow you to efficiently generate leads and collect tailored market research data.

BlueCow Education are able to deliver Small Group Webinars with primary and secondary SLT members (Headteachers, Deputy Heads, Assistant Heads, SENCOs, School Business Managers) as well as primary and secondary subject leaders. We will be trialling them with MAT Central Team members from mid-2026.

Key features

• Meetings are booked directly from our monthly newsletter - 'SLT Meet'.
• Over 3000 school leaders subscribe to 'SLT Meet'.
• We agree a short overview text for inclusion in the newsletter that explains your product and invites leaders to book a Small Group Webinar with you.
• School leaders are able to book up to 2 meetings / webinars that are of the most interest from a maximum of 6 companies that are featured in each newsletter.
• You are able to place restrictions on who can book. For example, schools you are currently or have previously been in discussion with.
• We guarantee a minimum of 10 school leaders on each webinar; the maximum is 20 and our 2025 average was 15.
• All small group webinars take place between 16:15 - 17:00 on week days of your choice.
• You are able to tailor the questions on the webinar fact-finding form that all leaders complete prior to the meeting.
• You also receive detailed post-meeting feedback from every attendee and you are also able to tailor the questions that are asked in this feedback form.

frequently asked questions

• Why would I book  Small Group Webinar rather than individual online one-to-one meeting or an online showcase?
There are a number of specific benefits compared to the other two formats:
1. Like the One-To-One Meetings, small group webinars are pre-qualified: The school leader already knows a little about your product and has booked onto the webinar on this basis. However, by presenting to around 15 school leaders at once, this is an opportunity that can be much more time efficient in terms of identifying genuine sales opportunities from interested school leaders. You can also collect large amounts of feedback each time you present.
2. Unlike the Online Supplier Showcases, there are no other presentations and you can present for up to 45 minutes, rather than 13. This can be particularly useful for more complex products and also affords the opportunity for much more detailed Q&As with the attendees.
3. Like the One-To-One Meetings, there is an opportunity to ask detailed questions from the attending school leaders so that you can pitch your presentation perfectly. You can also to tailor the questions on the post-event feedback form; something that is not available for the Online Supplier Showcases.

• Are the school leaders incentivised to attend?
School leaders are not incentivised to attend, but we do incentivise them to complete the post-event online feedback form. This quality assures the feedback that we give you and provides absolute clarity to you on how the leader viewed both the presentation and the product / service being presented.

• How quickly will I make sales?
A range of factors can influence this from price to the complexity of embedding your product (to name just two!) The sales cycle is typically longer in the Autumn compared to the Spring and Summer. Fundamentally, selling to UK schools is very difficult at the moment, but again, we can help you increase your chances of success and shorten your sales cycle as we will share best practice and what is working for other companies with you. 

next steps... ?

We'd love to find out more about your product, your goals and to discuss how we might be able help.

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